Wix vs WordPress is not an easy decision, especially if you are starting off with building websites.

The last thing you want to do is commit a lot of time and energy to building a website, then finding out that you have to re-build it again because you picked the wrong website builder.

Both Wix and WordPress are great website builders (see our detailed review of Wix here). Each has its own pros and cons and being able to identify these pros and cons is important in understanding which one of them will be better  for you.

In this review, we’ll compare Wix vs WordPress in the following 5 categories, plus a final conclusion at the bottom:

Wix vs WordPress – Flexibility

WordPress is an open source platform, this means that their codes are open to everybody to use and modify. Any programmers / coders can use WordPress to create their own themes or plugins for others to download for free, or to be purchased for a fee.

This is exactly one of the main reasons why the WordPress community has expanded to more than 65 million websites since the end of 2011, and its growth is still ongoing.

At the time of this review, there are over 26,000 WordPress plugins that are downloaded more than 490 million times – this shows you how extensive the WordPress community is.

Wix vs WordPress - plugins

But before you conclude that WordPress is better, the fact that WordPress is so large is also a potential problem. You can imagine, anyone with a little bit of coding knowledge can build a theme or plugin for WordPress – which is dangerous. The quality of these tools could be fantastic, or could be junk. Based on our experiences, there are most likely way more junk than fantastic plugins.

As you can imagine, since the WordPress community is so large it’s almost impossible to have good quality control. So from this perspective, while WordPress gives you tons of flexibility with tools, a lot of them are mediocre or worst. This is not to say there aren’t any good WordPress plugins available – in fact there are lots, but you will need to sift through a lot of them to see which ones are good.

(See this Blog post from WooThemes about the dangers of too many faulty plugins in WordPress.  WooThemes is a leading WordPress themes developer)

Wix is not an open source platform so their codes are not available for people to modify. This means that only their private development team can produce website building tools – this results in Wix’s tools being fully integrated into their website builder, and will have a much lower chance of being “buggy”.  Wix is also expanding their Apps Market so you can add a lot more functions to a Wix website (these Apps are fully integrated so you don’t have to worry about installation – See our full Wix App Market review here)

If you were to experience technical issues with Wix’s tools, they will fix it whereas with WordPress, a lot of plugin developers may or may not help you (unless you pay to purchase their plugins).


The primary concern with WordPress is that a lot of tools / plugins may not be built by good developers. Using a poorly built plugin may slow down your website performance, cause conflicts or worst, crash your website.

When this does happen, you won’t have a central location to go look for help and the plugin developer may not help you (especially if the plugin was for free).

With Wix, everything is tested and controlled by their private development team to ensure quality, and they also have good, centralized support functions (more below).

Wix vs WordPress – Ease of Use

When it comes to Wix vs WordPress in terms of ease of use, the learning curve for WordPress is definitely a lot steeper. As mentioned above, a lot of people choose WordPress for its flexibility, but with this flexibility comes complexity.

If you know how to modify codes, you can potentially do a lot of customizations with WordPress that you can’t do with Wix. But are you a skilled developer? If not, you can still customize WordPress but you will need to hire a skilled WordPress developer which can cost quite a bit.

While there are customization limits to using Wix, Wix is designed and built specifically so it is easy for non-developers to use with ease. You can definitely learn how to use Wix a lot faster (and with a lot less headaches).

Wix is a What-You-See-Is-What-You-Get (WYSIWYG) website builder, so you can drag and drop paragraphs, pictures, slideshows, shopping cart buttons, etc directly into to the website builder to start building your website. How ever you place these content in the website builder is how it will look when the site is published.

As for WordPress, the downside is that whatever content you insert into the editor, you won’t see what it looks like “live” until you preview or publish the page.

wix vs WordPress - not WYSIWYG

With Wix, you just drag and drop any content into the screen, and you don’t need to know how to code or need any special external tools to enable you to do this.

Whereas for WordPress, if you want to make what seems to be quick adjustments such as the spacing of where the images or slideshows are positioned, this can get tricky and technical. You’ll need to modify codes to do this or spend time looking and testing for the right plugin to help you do what seems to be a simple task. In addition, you won’t know if the plugin you found would cause conflicts with your website.


Wix makes it easy for all levels of users to build websites quickly as it enables you to drag and drop content wherever you want. With WordPress, you’ll need to be prepared to spend a lot of time to learn how to use it.

WordPress is indeed the more powerful platform, but it comes with complexity. Of course you can always hire developers to help you, but this takes time to hire and manage the person, and will cost money. If this seems like too much of a burden, I’d suggest you give Wix a test run to get started quickly.

Wix vs WordPress – Support

If we were to describe WordPress’ support, the words would be “information overload”. WordPress has an enormous community of users and an overwhelming amount of tutorials to help you, so it’s a challenge to figure out which help articles are good, and which are bad.

wix vs WordPress - WP support forums

One option is to hire a skilled WordPress developer to help you set up, configure or modify your website but this gets expensive very quickly (even if you were to outsource this work to developing countries where prices are cheaper).

With Wix, they have a focused support team to help their users troubleshoot. They’ve also created a lot of help articles and videos, and forums to support you to build your website.

wix vs wordpress support

Wix’s support team will save you precious time, since everything used in their website builder is built by Wix itself, so the chances of your website running into serious issues will be minimal.


You can find helpful WordPress tutorials but you will need the patience to search and it will take a bit of time as help is scattered everywhere.

Hiring a WordPress developer to help you works, but you need to consider the time it takes to hire the right developer (searching, interviewing, evaluating), and the cost of hiring. It might feel like going to a car mechanic to fix something but you not knowing the first thing about cars. It’s not an easy process.

With Wix, if you can’t find help in their library of tutorials, you can post your question in their support forum for their dedicated support team to help.  They also offer email and scheduled phone support.  If you sign up to their VIP plan, you also get VIP one-on-one support and priority phone support.

In conclusion, as powerful as WordPress is, it’s more difficult to find relevant and good help. But on the other side of the coin, WordPress does allow you to create amazing websites with the right resources.

With Wix, you can always get good help by reaching out to their dedicated support team, get your website up and move on to doing other important things.

Wix vs WordPress – Ongoing Maintenance

From a maintenance perspective, WordPress is always updating its platform to improve security and to fix bugs. When this happens (a few times a year), you will also need to update your WordPress website.

The challenge appears when you are using a custom theme and/or using a few different plugins. Some larger / reputable theme and plugin developers will update their products for you, but not all of them will do so.

Wix vs WordPress - plugin update

If the theme and plugins that you are using are not updated by the WordPress developer, you may risk these tools conflicting and potentially hurting the performance of your website.

wix vs WordPress - plugin outdate

With Wix, all updates are carried out by their technical team and automatically deployed to your site – you don’t have to lift a finger (and you probably won’t even know the updates took place). This is a real benefit especially if you are not technically savvy and prefer to work on other important things.


Despite WordPress being more powerful versus Wix, WordPress does require quite a bit of maintenance work to keep your WordPress website in up-to-date condition. If you don’t update your theme or plugins, you run the risk of harming the performance of your website, or even crashing it (rare, but does happen).

With Wix, they manage all the updates so you don’t have to do anything. This is a real benefit especially if you work in a very small team (or even just by yourself), without the benefit of a dedicated website team to support you.

Wix vs WordPress – Pricing / Ongoing Commitments

The amount of money to invest in your website is an important consideration, and this can vary widely depending if you use Wix or WordPress.

Wix offers 5  premium plan and 1 free plan:

  1. Free
  2. Connect Domain – $4.08 per month for an annual plan (or $6.90 for a monthly plan)
  3. Combo – $9.25 per month for an annual plan (or $12.95 for a monthly plan)
  4. Unlimited – $12.42 per month for an annual plan (or $15.95 for a monthly plan)
  5. eCommerce – $16.17 per month for an annual plan (or $19.90 for a monthly plan)
  6. VIP – $24.90 per month for an annual plan (or $29.90 for a monthly plan)

Wix vs WordPress - Wix Pricing

So the ongoing annual cost for Wix ranges from free, to $48.96 per year for the lowest premium plan, to $298.80 per year for the VIP plan.

For the Combo, Unlimited, eCommerce and VIP plans, Wix gives you a free domain name ($10 – $12 value every year) and $125 to $250 in advertisement vouchers (Google Adwords and Facebook Ads). So if you use the vouchers, you can make your annual fee back very quickly.

With WordPress, you will need to get your own hosting service which will be about $7 per month ($84 per year). Further, you will likely need to purchase a theme since WordPress doesn’t come with attractive free themes. A pre-made WordPress theme costs around $30 – $80 per theme, depending on how reputable the theme developer is (general rule of thumb is, the higher the price, the more reliable it is).

If you want to add more functionality to your WordPress site (such as fancy slideshows, widgets, etc), you can install some free or paid plugins which may cost around $15 – $50 per plugin, again depending on the reputation of the developer.

You’ll also need to purchase your own custom domain name when you are using WordPress, which will cost about $10 – $12 per year.

So the initial investment for a WordPress website could range from $139 to $200 or higher, depending on how many paid plugins you pick up or if at all.

This does not factor in the cost of hiring a WordPress developer if you want to make customizations to your site, which can range from hundreds of dollars to thousands of dollars.

See our video guide on how to set up a WordPress site with your own hosting.


Based on our experiences, while WordPress does cost more to set up, another huge issue that is less discussed is how difficult it is to find good help. As mentioned, there is way too much information about WordPress, and the quality of the information can be good, or terrible.

When we were starting to learn WordPress, at times it took hours to research just to fix one issue. Imagine if you have a lot of issues to fix.

Hiring WordPress developers can definitely help, but the hiring process can be a hit and miss. We’ve hired some WordPress contractors before and we’ve had good ones, and really terrible ones (the terrible ones charge just as much as the good ones too!). It’s very difficult to tell if a contractor is good or bad until you actually pay them. This is a real cost of using WordPress as hiring the wrong contractor will cost you money and time.

On the other hand, if you have the time and money to invest into learning WordPress, you can do a lot more with WordPress than with Wix.

So at the end of the day, choosing Wix or WordPress is a very personal decision. If you prefer to invest your time on other things outside of website building, Wix is the better solution for you.


Picking Wix vs WordPress is a very personal choice – WordPress is powerful and flexible, but it also takes time to sort through all the tutorials and plugins to find the right tools to help you build a good website.

Hiring a WordPress developer for help is also very common, but the cost can really add up over a few years. The hiring process can be stressful and tedious, and a lot of times you’re not going to know what you get until the developer starts work (after collecting upfront money / down payment from you). Moreover, when WordPress updates its platform, you may need to hire the contractor again to make sure the custom work remains compatible.

With Wix, they help you manage all the updates and support. Despite not being as flexible as WordPress, Wix makes the whole website building experience easier and more pleasant (especially for non-techies).

So in conclusion, our opinion is that if you are a one person team or don’t have dedicated technical resources to help you build, maintain or troubleshoot a website, we recommend using Wix.

If you are technical or have someone that’s technical on your team, and you want to create a website that goes beyond what Wix has to offer, then using WordPress is the more flexible way go.

Just be aware that time and resources are the key considerations here:

  • Wix – less maintenance and lower cost over the long term
  • WordPress – more flexibility, but more maintenance, higher learning curve and cost over the long run



About Jeremy Wong

Maybe just like you, at first we didn’t have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we’re here to share our experiences with you.